Managing your site’s contextual ads can be overwhelming:
- It’s time-consuming: The process of testing and tweaking ads to try and find the optimal formats takes up a lot of time.
- It’s difficult: It’s virtually impossible to find the optimal ad formats and layouts across your site …and from all your ad networks.
- It requires constant upkeep: Ad formats become stale over time as repeat users learn to ignore them. This leads to “ad blindness” that can significantly lower your eCPMs.
However, if you don’t continually optimize and manage your contextual ad process, you leave money on the table…