Success Stories

Running YieldBuild's Premium Text Ad Program alongside AdSense

"We've been thrilled with YieldBuild's text ad source running alongside AdSense--the ads are relevant, complement AdSense's, and boost our overall revenue."

- Rashmi Sinha, CEO and Co-Founder, SlideShare

Google AdSense is the largest contextual ad network, but it has a 3-unit-per-page maximum that you can't violate, even though you might have additional space on the page for high-quality text ads.

Enter YieldBuild's Premium Text Ad Program, a source of high-quality, contextually-targeted text ads that you can run alongside your AdSense. Drawing from several high-quality text ad sources, including Microsoft pubCenter, the Premium Text Ad Program is an excellent adjunct to AdSense if your site is content-rich and topically-organized.

SlideShare, a popular site where people can share PowerPoint decks and embed them on blogs, began using YieldBuild to optimize their AdSense in April 2009. Given the site's size, contextual richness and available ad real estate around each slide, SlideShare was a perfect candidate to run Premium Text Ads alongside their AdSense.

"We had been trying to find another ad network that we could run in ad spots along with AdSense, but hadn't found any high-performing candidates to do so with," says Rashmi Sinha, CEO and Co-Founder of SlideShare. "The ads we've been seeing through the Premium Text Ad Program are high-quality and high-payout. We've been thrilled with YieldBuild's text ad source running alongside AdSense--the ads are relevant, complement AdSense's, and boost our overall revenue."

The Premium Text Ad Program's inclusion into SlideShare's text ad mix has increased their revenue by 30% over AdSense alone.

Moving beyond the 3 ad-unit limit

"The three ad unit maximum from AdSense was limiting our revenue potential. A 4th zone filled with YieldBuild's Premium Text Ad Program gave us a great revenue lift."

- Susan Beasley, creator of PrimaryGames.com

PrimaryGames.com, an educational gaming site popular with elementary-school children, came to YieldBuild with plenty of ad experience under their belt. Having tried a wide range of ad formats and networks, they knew what worked for their site's traffic and what didn't, but were open to working with YieldBuild to optimize their current ads and to try out the YieldBuild Premium Text Ad Program.

"It's clear to us that no single ad network can fill all of our ad real estate, so we turned to YieldBuild to most effectively manage our inventory and identify those networks that perform best for each open ad spot," says Susan Beasley, creator of PrimaryGames.com.

"I've been pleased with the YieldBuild Premium Text Ad Program's ability to deliver high-performance text and image ads which appeal to our younger viewer base. The three ad unit maximum from AdSense was limiting our revenue potential. A 4th zone filled with YieldBuild's Premium Text Ad Program gave us a great revenue lift."

The Premium Text Ad Program now comprises slightly more than half of the text ad revenue PrimaryGames is generating through YieldBuild.

Optimizing multiple networks

"We love that we've been able to optimize across 3 networks plus the Premium Text Ad Program...YieldBuild even manages against a frequency cap we have through Advertising.com."

- Aaron Altscher, RateMyTeachers.com

RateMyTeachers.com is the premier online destination for students and parents to connect and share reviews and ratings of middle and high school teachers. Online since 2000, Ratemyteachers.com boasts over 11 million ratings of over 1 million teachers.

"We love that we've been able to optimize across 3 networks plus the Premium Text Ad Program," says Aaron Altscher, Managing Director.

"YieldBuild's Premium Text Ad Program has been a terrific complement to other text ad networks we're running through YieldBuild on RateMyTeachers. YieldBuild even manages against a frequency cap we have through Advertising.com."

YieldBuild supports text networks (including Google AdSense, Yahoo Publisher Network and Chitika) as well as best-of-breed display networks (including ValueClick Media, Advertising.com, Tribal Fusion and BlueLithium), in addition to its Premium Text Ad Program and International Ad Program.

Enjoy insurance when an ad network slips

"When we have a momentary dip with a particular ad network, YieldBuild quickly identifies the right ad network to pick up the slack. Even though each network may go up and down, our overall revenue stays relatively level thanks to YieldBuild."

- Paul Deeds, HubPages.com

HubPages is a wildly popular social content network that allows anyone to create rich-media articles on a topic they know and love, and earn ongoing royalties through ads served up on what they've published. The site attracts more than 16 million unique monthly visitors, primarily from search engines, and enjoys almost 70 million monthly page views. 85,000 authors have published more than 450,000 articles since the site's launch in August 2006.

"YieldBuild's ability to automatically allocate the best paying ads for each ad spot has been critical to our revenue stability," says Paul Deeds, HubPages's general manager. "When we have a momentary dip with a particular ad network, YieldBuild quickly identifies the right ad network to pick up the slack. Even though each network may go up and down, our overall revenue stays relatively level. The fact that it does so without the need for day-to-day tweaking of our ad allocations gives us substantial peace of mind."