The YieldBuild Team

Paul Edmondson Co-Founder and CEO

Paul was part of the executive team at MongoMusic, which was acquired by Microsoft in 2000. Paul held group management positions at MSN Entertainment over product management, quality management, operations, and business management. Paul left Microsoft as the Group Product Manager of MSN Entertainment. Before MongoMusic and Microsoft, Paul was a developer at Hewlett Packard. Paul hails from San Luis Obispo, and graduated from California Polytechnic University.

Jay Reitz Co-Founder and Vice President, Engineering

Jay was a developer at MongoMusic at the time of its acquisition by Microsoft, and subsequently rose quickly in the Microsoft development organization. Starting as an individual contributor, five years later he left Microsoft as the Development Manager for MSN Entertainment. Jay grew up in Baltimore and Palo Alto, and studied computer science at Stanford University.

Paul Deeds Co-Founder and General Manager of HubPages

Before working at HubPages, Paul was a developer at MongoMusic. Paul is a prolific programmer and wrote a large percentage of the MongoMusic code base. Paul continued as a developer at Microsoft working on search engines, match technologies, and scalable data systems. A Michigan native, Paul graduated from Tufts University with a degree in computer science and quantitative economics.

Ren Chin Vice President of Marketing

Ren most recently comes from Storm Ventures where he was an EIR. Prior to Storm, Ren was an investor at Partech International where he focused on software and internet investments. He was also Director of Product Management at Brightmail Inc (acquired by Symantec), and a programmer and a product manager at Tenfold Corporation – starting as one of the first employees and remaining through its successful IPO.

Ren holds an MBA from the Haas School of Business – UC Berkeley, a BS in Industrial Engineering from Columbia University and a BA in Business Management from Claremont McKenna College. He is also a Board member at ioda.

Christine Pereira Vice President of Sales

Christine has over 11 years online advertising sales experience starting at Promotions.com, a NASDAQ-traded global online promotions and direct marketing technology company that was sold to iVillage Inc. (Nasdaq: IVIL) in 2002. Most recently, Christine started the first green and healthy living vertical ad network powered by Adify with clients such as Toyota, General Motors, HSBC and New York Times. Christine is originally from New Jersey and graduated from Whittier College.