YieldBuild Selected as OnMedia Top 100 Winner Second Year in a Row

Award identifies leading-edge online technology companies

SAN FRANCISCO, CA—(January 27, 2010) – YieldBuild™, the ad network and layout optimization service that helps online publishers maximize their ad revenue, announced that it has been chosen as one of the OnMedia Top 100 winners by AlwaysOn, in the category of Online Advertising Technology Enablers. The AlwaysOn editorial staff chose this year’s winners based on excellence across five metrics: innovation, market potential, commercialization, stakeholder value creation, and media buzz. This is the second year in a row that YieldBuild has been selected for the award.

YieldBuild provides a valuable utility to online publishers: it helps them optimize their sites’ ads across available ad networks and formatting variants in order to maximize page revenue. Publishers using the service run the gamut: from small blogs to large content sites, and from forums to social media sites. Publishers have seen their revenue grow up to 200% using YieldBuild, without the upkeep and constant tweaking and testing required when manually optimizing ads.

“We are thrilled to be recognized again among the cutting-edge technology companies in the online advertising space,” said YieldBuild CEO, Paul Edmondson. “Our publishers have successfully used our machine-learning algorithm service to improve the performance of the ad spots on their page. A growing set of ad monetization options and improved analytics have improved our product further since we were selected as an OnMedia winner the first time. To win a second time is gratifying for our entire team.”

YieldBuild and the other 2010 OnMedia 100 companies will be honored at the OnMedia Conference in New York City, February 1-3. The three-day event will host discussions and presentations on the ongoing changes in online media and advertising that are generating new opportunities for enterprising companies.

About YieldBuild

Based in San Francisco, YieldBuild is an online advertising optimization company offering automated technology solutions for Web publishers to generate greater yield on their existing ads. Based upon the Four Pillars of optimization — ad size, ad layout, ad network and ad formatting — YieldBuild’s advanced machine-learning algorithms provide users with a comprehensive, hands-off approach to managing and optimizing their advertising revenue. Working with the most popular Internet contextual and display ad networks including Google AdSense, Microsoft pubCenter and Advertising.com, YieldBuild predicts and serves the most profitable ads and automatically tests and retests color combinations, placement and format to continually ensure optimal revenue generation. YieldBuild also assumes the decision making for ad network management, determining which ad network will perform best in each ad spot. Publishers can monitor their ad performance through YieldBuild’s consolidated reporting interface. For more information please visit http://YieldBuild.com

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, AlwaysOn continued to lead the media industry in innovation by introducing a social network where members can connect and engage. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Summit at Stanford, OnMedia, OnHollywood, GoingGreen East and West, Venture Summit East and West) and quarterly print “blogozine” by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, AlwaysOn is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.